What
We Do
We use ethnographic research to understand people and support the strategic design of products, services, and programs.
1
Ethnography Research
We use in-depth qualitative research to gather first-hand information on people and cultures (their customs, habits, relationships) to provide context for the project.
We have to understand people to design things for them.
2
Ethnography of the Possible
We then use participatory design to explore ideas, innovations to address the challenges at hand.
Participatory design can spur creative possibility and make us see different sets of solutions.
3
Test and Iterate
The world is constantly evolving and so are people's needs.
We must challenge our ideas and innovate iteratively.
Mobile, Web, and Enterprise applications
People’s needs are constantly evolving, and user experience is different for everyone. So, designing a meaningful digital experience requires you to get closer to your users.
Services and Consumer Goods
Creating outstanding products and services for your customers requires a continuous assessment of their usability and usefulness. We help our clients step into the customers’ shoes to fully understand what they need and where their pain points and priorities lie....
Events, Festivals and Media
Are you in the entertainment or events space and looking to better connect with your guests to deliver more memorable and sensational experiences?
Which sectors do we serve?
Private Sector:
Web & Mobile Apps.Banking.Consumer Goods .Hospitality.Events and Festivals
Public Sector:
Healthcare. Education .Transportation.Water sanitation and Hygiene WaSH)